Start a Fitness Clothing Line – You go to the gym every day, and people always comment on how cool your workout outfits are. You have a few ideas for starting a fitness clothing line, but you have no idea how to get started.
Ever since the pandemic happened, people have been staying home more often and leading more sedentary lifestyles. Ironically, the sales of activewear have gone up. Predicted to reach a value of $221.3 Billion by 2026, the activewear market has greatly increased in the last few years.
Activewear is very comfortable and is great for both exercising and lounging around at home. Some people even like to sleep in activewear. If you use the right materials, activewear can double as casual wear.
According to the Printful website, there are a few things you can do to introduce your fitness line to the public.
1. Find Out What the People Want
You may have what you think is a great idea for an activewear product. You may think that matching hats and sweatpants will be a trend. However, You cannot run a company on instinct. Investors will want to know that you have an idea that can sell.
Before you launch your line, you should do some market research. You can make a mockup of your idea and put the pictures on social media. Join fashion groups on Facebook and find out what people think of the styles you have to offer.
When it comes to athletics, it is a good idea to focus on one particular niche. You should know the age and income of your potential customers. Find out how much your target customer is willing to pay for what you are selling. You will also have to figure out the cost of producing and marketing your product.
How many pieces will you include in your line?
It is best to start small. You should start by introducing a hat, sweatshirt, or activewear set. It is not a good idea to overwhelm your potential customers with an enormous selection of styles and colours.
Figure Out How You Will Produce and Sell Your Clothing
Some of the best ideas in fashion are never executed because of money. If you are planning to sell handmade items, you will have to consider the cost of the materials and the time it will take you to make each item.
If you are thinking of selling something that can be mass-produced, such as a t-shirt with writing on it, you will want to consider the wholesale cost of the t-shirts, the cost of the printing, and where you will store the shirts until you sell them. Consider if you will sell them in a store or online.
When you are first starting out, you may want to use an on-demand printer because it is the easiest way to launch a clothing line. All you have to do is visit the on-demand printer’s website, upload your design and select a garment to print it on. The on-demand printer will have a warehouse full of shirts, sweatpants, and wool hats. They will print up your design and send it to you.
You can create an online store on an e-commerce platform. Your customers can see a mockup of your design and purchase it. Each order will go directly to the on-demand printer that will print it and send it to your customer.
Figure Out a Marketing Strategy
Now that you have thought of a design and picked a place to sell it, you want to know how you can advertise your line to people who are likely to buy it. If you do not have much money to spend on advertising, you can use social media to advertise your product. Do not just put your product on your Facebook page. Join groups on Facebook that have members who are your potential customers.
For example, if you have feminist-themed athletic wear, join groups for feminists. If you have athletic wear for children, join a group for parents. If you tweet your design, be sure to hashtag designers who are similar to you.
If you hire an Instagram influencer to market your clothing line, be sure to pick one whose followers are in the right demographic. If you are selling a product aimed at middle-aged women, do not hire an influencer who influences young girls.
Your fabulous line of athletic wear deserves to be worn and seen. If you do your research, limit your products, and market your clothes in a way that makes sense, your fitness ware might be the next big thing.